When prod is down, what do you see?

I get this picture in my head of all our users going to load our app (you know, the one they pay for), and they just get a spinning load icon.  And they frown, and try again.  Then they start getting all angry and blaming the app for making them late, and their mortgage, and all of life's problems...and then from that moment on they resent the app.  Other users simply sigh in defeat and walk away, always to remember this moment of the app letting them down.

Kinda silly, but that's the best visualization of what goes on in my head when production's on fire.  The longer it takes to fix this, the more users get angry and/or depressed.

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