Notes from 'Customer visits: Building better market focus'
The ever wise Mr. Saeed Khan recommended this to me when I mentioned I wanted to better understand the practice of discovering what customers value. The question, " what is value? " is all well and good to think and talk about, but it's not practical unless you can apply the answers to your day job. Book: https://www.amazon.ca/Customer-Visits-Building-Better-Market/dp/0765622254 The area of product management is one I haven't gotten a lot of exposure to, practically speaking. Specifically how one actually figures out what jobs customers do and why they do them is something that I need more understanding in. So here we are, spent some time reading ( finally ), and learned stuff. Tl;dr Customer visits must have a program, an intent, a design - else they, too, are just a good idea that ends up producing waste. Being successful at these requires that facilitation and interviewing be core capabilities your organization fosters, paired with a designed intention to ha