Showing posts from November, 2021

Notes from 'Customer visits: Building better market focus'

The ever wise  Mr. Saeed Khan  recommended this to me when I mentioned I wanted to better understand the practice of discovering what customers value.  The question, " what is value? " is all well and good to think and talk about, but it's not practical unless you can apply the answers to your day job. Book: The area of product management is one I haven't gotten a lot of exposure to, practically speaking.  Specifically how one actually figures out what jobs customers do and why they do them is something that I need more understanding in.  So here we are, spent some time reading ( finally ), and learned stuff. Tl;dr Customer visits must have a program, an intent, a design - else they, too, are just a good idea that ends up producing waste.  Being successful at these requires that facilitation and interviewing be core capabilities your organization fosters, paired with a designed intention to ha