Why do we measure?
I've been reading ' How to measure anything - Finding the value of intangibles in business, 3rd edition ' (you should read this, too) and it has completely revised how I approach problems. The biggest thing to me is this: My understanding of WHAT a measurement is and WHY we measure things has completely and fundamentally changed. Pretend someone asked you 'what is a measurement?'. Now do the same thing for 'why do we measure'. Answer the questions then scroll down. Compare to this: What: A measurement is the reduction of uncertainty based on observations. Why: Because we are trying to reduce the risk in a decision we need to make. I am (badly) paraphrasing/summarizing...but that's the gist. A reduction of uncertainty - NOT the elimination of uncertainty. And measurement now has a PURPOSE - to help you reduce risk when making decisions. It starts with knowing what decision you need to make. So simple, but so powerful. You s