Strategyzer webinar learnings: Designing experiments that matter
Strategyzer put on a free webinar to discuss how to design business experiments that matter, with David Bland & Alex Osterwalder providing the discussion. I stumbled on these guys after being recommended the book 'Business Model Generation' (http://cuddletech.com/?p=910), and subsequently reading the follow-up book 'Value Proposition Design' ( my present CTO is encouraging VPD practices ) - plus using many of their resources. (Will add a link to the recording here when it arrives...) Big lessons When companies start seeing failure as success, culture is moving. e.g. I am so glad we learned there was nothing in this idea; we saved millions of investment dollars The ramifications of incentivizing output instead of outcome Current software development methods reward output (deliver by a certain date, deliver a feature or product) instead of rewarding the outcome This leads to focusing on building instead of learning Learn / Build / Measure loop Sta...